Visual Merchandising – Your Silent Sales Person

Management consultant, blog writer, dreamer

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel.

For example, intimate apparel retailers spend much effort in creating a unique identity through distinctive visual merchandising strategies to provide a positive mood for consumers. Indeed, they want to increase purchase intention, store loyalty, and repeat purchase 1. After all, they succeed with VM by changing the mood of the customers in the store…

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Creating your eCommerce Website – Shipping and Fulfillment

Management consultant, blog writer, dreamer

Shipping and fulfillment (S & F) is the one thing an online retailer does that will have a lasting effect on its customer. Doing it right, then your customer will be extremely satisfied. However, if things go wrong with your shipping and fulfillment, well then you’ll be losing customers…

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Adding Products to your eCommerce Website

Management consultant, blog writer, dreamer

Adding products to your website is a very important step when establishing your eCommerce website. Indeed, not having products for your customers to buy on your sites will result in no income.

The products that you can add to your website may be physical, stuff you use or enjoy daily, such as clothing or ornaments. Or, adding products that are downloadable, such as software, eBooks or games may suit your business model better.

Let’s have a look how you can add these two types of products to your website.

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Starting Your Web Store – How to Receive Payments Online

Management consultant, blog writer, dreamer

A very important step when starting your web store is to ensure that you can receive payments online. You’ve created your web store because the online retail channel means that your customers can buy 24/7 from anywhere. However, your web store is not the only one online. So, if you customers have problems to pay for your products, they will leave your site and try elsewhere.

Let’s have a look how you can receive payments online.

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Choosing an eCommerce Platform for your Web Store

Management consultant, blog writer, dreamer

Choosing the right eCommerce platform is one of the most important business decisions you can make. It’s just as important decision  you make when shopping for a house, a car or a business location. “You have to look at what you are shopping for, what you want, what you need and what the trade-offs are among all your choices” says Nate Shivar from ShivarWeb.

There are hundreds of eCommerce platforms to choose from. However, they can broadly be placed into three categories:

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Choose a Domain Name and Hosting Company for your Online Business

Management consultant, blog writer, dreamer

The second thing to do after planning your online business is to choose a domain name. After that, you need to decide who is going to host your website. Choosing a domain name for your website is critical for the success of your online business. Karol K. writing in Winning WP concurs: “Choosing a domain name is something every website owner needs to ensure they get right — ideally before they do anything else, and ESPECIALLY if the website will be serving a commercial purpose.”

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Planning Your Online Business

Management consultant, blog writer, dreamer

Planning your online business is the first step you need to do in order to start making an income online. The internet and digital technology have revolutionized about everything we do and also the way that we conduct our business.

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Product Returns may Destroy Small Online Retailers

Management consultant, blog writer, dreamer

Product returns is getting unaffordable for most small online retailers. However, online retailers who don’t accept product returns will hardly sell any products – especially if it is clothing. That is because retailers need to accommodate the risk of their customers for buying their products online.

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7 Steps to Start an Online Business

Management consultant, blog writer, dreamer

Having your own online business is a dream that many of the readers of this blog may have. There are however important steps to start an online business that needed to be followed.

Starting an online business, although it operates in a different channel, is not that different from starting a Brick and Mortar business. In both cases you need no do certain things in order to get your business up and running.

The 7 steps to start an online business

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You can create a Website in less than 20 minutes – then what?

Management consultant, blog writer, dreamer

It’s very easy to create a website. Why not? Almost every business and professional person of note has a website. Surely, if you create a website your business will flourish, and with billions of web users to target – wow, the money is there to be made.

A recent blog page by wix.com “7 Tips for Creating a Stunning Website for Free” achieved 3.7 million likes. Indeed, the people want websites.

So you can start to create a website. It’s very easy…

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